Social Media

8 Mistakes To Avoid When Using TikTok For Brand Growth

Have you decided to give TikTok a try? In order to get the most out of the software, there are a few common blunders that new users should avoid at all costs.
Some are generalizable to other social media sites, but the most majority are tailored to the users of TikTok.

Never follow fashion

TikTok makes me think of the latest viral songs and challenges. In fact, that is the main selling point of this system.

Many consider TikTok to be the carefree, unfettered counterpart to Instagram’s more serious and polished vibe.

As a result, it is essential to the platform’s success to employ such techniques as dubbing in current sounds, adding in popular music, and even challenging and dancing with other users.
As a result, it is essential to the platform’s success to employ such techniques as dubbing in current sounds, adding in popular music, and even challenging and dancing with other users.

Therefore, you need to establish brand boundaries so you won’t get involved in anything that could damage your reputation. Plus, not every trend will work with your messaging or brand values, in which case you should avoid it.

You aren’t watching TikTok videos

How can you prosper in a setting when you feel out of place? TikTok is a community with its own unique vibe; before diving in, it’s best to take a few moments to adjust your energy.

After you have a feel for what is popular on the platform, you can start experimenting with your own material, trying out different topics and approaches to discover what your audience like.

Yet that’s not the end of the process. As long as you are using TikTok, you should constantly be scrolling. Consider how you:

  • Get ideas for your upcoming video projects.
  • Trace developments.
  • Observe the competition to learn what works and what doesn’t.

You are avoiding the issue at hand

Nothing is more frustrating than waiting through a whole video for the payoff, only to be left hanging.

Videos on TikTok are time-limited; they can’t go over three minutes. The problem is that you only have a few seconds to get people to put down their screens and pay attention to what you have to say.

Some suggestions for improving your video quality:

Don’t let those initial crucial seconds pass by silently or without any action.
Provide a descriptive caption that will entice people to watch your video and explain its purpose.
Employ a popular sound; it will be easier to keep people’s attention on something that is current. They are expecting the standard fare and looking forward to your twist on it.
You’re primarily posting landscape-oriented video content.
TikTok, like Instagram, is a vertical-first app.

Videos need to be a minimum of 1080 pixels wide and 1920 pixels tall for optimal display. Your landscape video will be shrunk and surrounded by ugly black bars if you upload it.

Your video’s quality and your audience’s impression will suffer as a result of this.

You’re ignoring the feedback on your site

Forming online networks is the primary goal of social media. That is also true on the TikTok platform.

Due to the lack of community-building tools, your comments area is one of the few opportunities to interact with your readers.

So, your audience will most likely interact with you and one another through the comments section, where they can pose questions, offer feedback, and tag others in relevant posts. Here is your chance to reach out, spark interest, and inspire people to take action.

You are not utilising a business account

On any other social network, failing to set up a company page would be inexcusable. There are significant drawbacks to using a TikTok business account, especially for startups.

For starters, you might not have any of the tools necessary to expand your brand’s reach, which includes things like the ability to use popular songs and sounds.

Despite the fact that the business account provides useful data insights, the inability to incorporate popular audio is a huge hindrance to the platform’s potential.

Your site is inaccessible, which is a problem on multiple levels

According to a 2019 survey by Verizon, the vast majority of mobile video watchers do not play the audio. Your movies are missing a crucial element of the tale without captions.

Accessibility for all users, including those who are deaf or hard of hearing, is, however, the most crucial reason for having material.

Using captions is a simple method to guarantee your content is accessible to everyone, and it can help boost your viewership numbers at the same time.

You are making false promises and withholding information

Perhaps this is the result of trying to be overly serious on a site that is widely known for its lack of seriousness. However, you might be too unfamiliar with your own service to fully appreciate it.

Regardless of the motivation, TikTok users are not likely to be interested in material that is primarily focused on making a sale. This demographic typically seeks out material that can be easily applied to their own lives.

If you’re going to promote something, it’s fine to do so sometimes, but don’t make it the focus of your work. Do a U-turn and focus on producing content that emphasises the way of life of your ideal audience.

Your posting frequency is inconsistent

Gaining traction on any social network requires sticking to a regular publishing schedule.

Because of various factors, this is crucial:

  • Visitors to your profile will be able to get a feel for your brand’s ethos after perusing the information you’ve provided.
  • The more frequently you publish, the more feedback you’ll receive from readers.
  • With a consistent publishing schedule, your audience will know what to expect from you in terms of frequency and topic.

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