TikTok is the highest downloaded application in 2021, with approximately 60 million installations. Also, this app already crossed a billion downloads in the play store and App store. Research from sense tower, 44% of the total download constitutes from India, as same as 8% from the United States.
The interesting information is that the GenZ users mostly attract the application. Most marketers are willing to create their brand awareness from TikTok.
This article will see TikTok and how to measure metrics such as reach, impressions, and more.
What is TikTok?
TikTok is a short video creation and video streaming application with 100 million users. It allows you to create, edit, share your own content on this platform. Also, you can do lip sync videos, challenging videos, and more.
How to measure different TikTok metrics?
If you’re ready to collaborate with an influencer on TikTok, you can ask for their measurement access to learn how your campaign has been managed. Getting more engagement for your videos will help to reach out to your brand. Another way to reach your brand is that you can buy followers for TikTok for your videos.
TikTok Reach
Here are the two elements that play an important role on TikTok.
- TikTok Engagement
- TikTok Virality
How to calculate the TikTok Engagement:
Engagement rate is a percentage of interaction by followers from content created by a creator. It includes the total number of views, likes, shares, saves, comments, and more.
Generally, the highest engagement rate is the better engagement for a campaign created by a particular influencer. It is an important number to look at before zeroing in on an influencer on TikTok.
The average engagement rate formula is the total number of likes+views+shares+comments divided by the total number of followers into 100.
For instance, Flying Machine did a hashtags challenge #flyingmachinesplit.
Average engagement = ((1154000+657)/16,70,00,00)*100 = 6.91%
The above-mentioned formula works for a single content. If you want a total profile engagement rate, you can use this formula.
How to calculate a TikTok Virality:
Here are important parameters to measure the TikTok virality.
- Total number of fan-made content by using your brand hashtag
- Total number of replays of your TikTok videos
Brand Conversions From Campaigns:
- Increase website traffic and social media traffic
- Build-in sales on e-commerce
TikTok conversions are more difficult to pursue for one reason. Organic videos don’t have the opportunity of attaching a clickable link to get traffic to an e-commerce page.
Note: But TikTok should be executing this option available soon.
To maximize your brand’s prospects of virality, we would suggest using an original and brand-oriented hashtag in your hashtag challenge. The influencer’s followers are likely to develop and create their own videos examining another influencer. It can increase the brand’s total reach and decrease the cost per view.
TikTok creators profile data analytics:
Apart from the brand content & video metrics, preparing access to the analytics can also help a marketer with viewers’ content preferences and entire information about your followers.
Statistics to be noted before collaborating with an Influencer:
- Total video views ( Last 7 or 28 days)
- Total profile views (Last 7 or 28 days)
- New followers (Last 7 or 28 days)
- Content performance (Last 7 days)
- Influencers trending video data (Last 7 days)
TikToker’s audience data from analytics:
- Demographics (gender and locations)
- Follower activity( days, times being active)
- Videos followers have watched (Last 7 days)
- Sounds followers have listened the most (Last 7 days)