TikTok is the new trendiest platform for making and sharing videos. The app allows users to record videos for up to 15 and 60 seconds. It is one of the most popular lip-syncing and dancing platforms to show everyone’s talent.
TikTok catches the attention of all marketers, small and big business owners. It is one of the fastest-growing social media platforms with more than 500 million active users and 1.5 billion downloads every year. The apps demographic was teenagers and youngsters between the age of 16 to 24 years.
Many small business marketers are using this platform to target their audience effectively. But they don’t know about the analytics feature to develop their posing style and content strategy. The main purpose is to understand the powerful TikTok analytics to measure the success of your account.
TikTok For Business
TikTok is not only a platform to entertain people; it is one of the excellent places for marketers to promote their brand and reach a wider audience. Most business owners use this platform for advertising their brands with TikTok users. The main mission of TikTok’s marketing strategy is to attract potential followers and customers, brand promotion, increase conversations and interaction, create brand awareness, and reach their targeted audience.
TikTok analytics is the free built-in tool to measure the performance of your account. The only way to measure your account’s data is when you switch your TikTok business account into a pro account. Because the pro account holders can track their followers, video views, engagement rate, and profile performance.
Here are some TikTok analytics data to measure the performance of your TikTok marketing.
Video views – it shows the brief result about your videos; it is one of the important metrics to develop your posting style.
Profile views – profile is the place to create a positive impression. Your profile page decides whether or not to follow you.
Followers – followers are the pillars of your brand’s success. If you want to get more followers on your page, you can buy real TikTok views for your profile. Having more followers for your page creates a good impression for your existing followers, and also you can gain more new fans and followers in your TikTok account.
Likes – this analytics shows your TikTok accounts’ overall engagement, such as likes, comments, and shares.
TikTok For Brand Advertising
Advertisement is more famous for all social media platforms. TikTok advertisement is one of the excellent ways to get more success. TikTok offers different types of ads for brands to advertise their brands. Here are some advertising types :
In-Feed Native Ads – this feature allows the call to action like website clicks and app downloads. It is similar to Snapchat or Instagram story ads.
Brand Takeovers – it is a full-screen video ad, it allows GIFs, images, and videos with added links to landing pages and hashtags challenges. TikTok permits only one brand takeover ads per day.
Branded lenses – it is similar to Snapchat 2D and 3D lenses for faces and images. It helps to make your ads more beautiful to create user attention easily.
Hashtag challenges – TikTok hashtag challenges are an excellent way to reach your brand worldwide. If you can use promoted hashtags on your videos, it will help to go viral on TikTok and get more engagement.