We can all agree that advanced search capabilities within Instagram are a must for any social media marketing plan. With over 500 million DAUs (or 1 billion MAUs yearly), what company doesn’t want their brand to go viral on the platform? Having a post go viral gives you a shot at being “Instagram famous.” As a result of your material being shared and duplicated around the platform, you will quickly gain notoriety. Additionally, you will increase the likelihood that your page visitors and followers will become paying clients.
The Secrets to Making Your Instagram Posts Go Viral
Jump on problems as soon as you notice them
The landscape of social media is ever-shifting. That’s why it’s crucial to always be one step ahead of any problems that can arise. You can’t have an Instagram content strategy without include challenges.
When we talk about “challenges,” we’re thinking of viral videos like the Mannequin Challenge. Hillary Clinton and her team were complicit in it.
In order to succeed as a brand, you need to anticipate trends and capitalise on them as they gain momentum. Demonstrating your expertise and putting yourself in front of an expanding audience will bring in a lot of new visitors.
But here’s what we want to stress most: arrive early. This is an extremely early morning. Watching content before it goes viral is essential. Get on the bandwagon when the going is good, and you can ride it all the way to the top. Companies that identified the advertising potential of the Mannequin Challenge before it went viral surely benefited. Dark adverts are another option for limiting the amount of promotional material that users see. Waiting till the last minute to do something ruins the novelty of a challenge. It’s been done by everyone.
Make Your Own Obstacle
People are interested in taking part in online challenges because they want to feel like they’re a part of something big and exciting. Start your own campaign that features parts of your brand instead of (or in addition to) taking part in trending challenges. Always use your brand’s established tone of voice when participating in challenges. Remember that trying too hard to fit in with society is counterproductive.
Join Forces With a Power Broker
By collaborating with people that have a sizable following and a strong level of engagement with your target audience, you may increase the reach of your posts significantly. A person of influence can encourage others to test out your goods and services. They can inspire their audience to interact with you via their own channels, such as by following, liking, sharing, and commenting. In a nutshell, they can raise brand recognition, boost consumer confidence, and speed up content creation.
Spend some time learning about a handful of influencers who can help you reach your target market. For a more niche and precise audience, you may want to use nano-influencers. They may not have as many followers as you’d want, but they may generate more leads for your business because of the quality of the relationships they’ve built within their community.
Working with influencers saves you time and effort because they already have a built-in audience for your material. However, you shouldn’t team up with just anyone in that role. Their identity, tone, and design must mesh with yours. Invest the time in this relationship that it deserves. It’s preferable to have one extremely effective influencer than three moderately effective ones for your brand.
Hashtag more deliberately
Hashtags, as you well know, make your content more discoverable, increase your exposure, and spark conversation. These let people learn about your company and give you more chances to promote yourself. What’s more, they shed light on what the competition is up to and how consumers feel about your brand.
That’s why it’s crucial to study your target audience and competition to determine which hashtags will best serve your content. Tag your material using terms unique to your sector or business to attract the attention of your target audience and the people who are actively seeking out content like yours.
Increase the amount of user-created content
Getting your followers and customers to create content that promotes or reviews your products or services can increase your brand’s exposure and engagement. By reposting user-generated material or sharing it on your stories, you may provide your audience a genuine recommendation that can influence their purchasing decisions. Most importantly, it will strengthen the sense of community among your fans.
Get to Know Them
People who regularly use social media are used to being pitched to. Avoid making any sales pitches to them.
Alternately, try putting your own perspective on things and making your posts stand out from the crowd.
Your chances of becoming viral will improve if you show off your sense of humour and willingness to take risks. In addition to showcasing your wares, you may also post behind-the-scenes office shots, photos from company events, or motivational graphics. Find out if any of your present customers are interested in providing recorded testimonials about their experience with your brand.