TikTok’s influence is undeniable, as seen by the app’s one billion monthly active users and three billion installation totals. Where can you find these consumers, and what strategies can you use to attract them to your brand?
Let’s take a look at some ways in which your company might generate leads on TikTok by adapting your existing marketing plan.
Craft a captivating company summary
An individual’s first impression of them is irreversible. Make the most of the exposure your TikTok profile may provide your brand.
Image or video for your profile: Make sure whatever you choose to represent your brand (business logo, relevant image, or video) accurately reflects your firm’s values and ideals.
A Brief Biography: You can describe your company in as few as 80 characters. Which is the shortest pitch you can make to the TikTok community? Use the appropriate voice when presenting your business offering to customers.
Links: Your bio link is one of your most important lead generation tools. By visiting your website, they can learn more about your company and its offerings. You should also use this effectively in relation to campaigns.
Leverage any and all calls to action that you come across
The more you learn about your consumer profile, the more you can tailor your CTAs for maximum effectiveness on TikTok. For your brand’s sake, you shouldn’t miss out on these two in particular:
If they are interested in your brand, they will likely check out your profile. You only get one chance to convince them to continue on with your brand. Customers interested in learning more about what you have to offer can click the link in your bio. Don’t lose the chance to highlight a certain campaign or to have them featured on a pivotal page of your website.
Materials that include a reference to your bio page: TikTok videos are a great place to inform people about your bio link. This is a great approach to encourage people to visit your profile by providing background information about freebies, contests, or other incentives to do so. The landing page you use to send leads from TikTok should also be optimised for conversions. Measure user activity and make necessary modifications.
Since Instagram and TikTok only permit a single link in a user’s bio, using a tool like LinkStream is a great way to make up for this limitation. Think about these possibilities if you’re conducting many campaigns simultaneously.
Make use of certain hashtags
On TikTok, hashtags are a major means by which potential customers can find your business. With the correct hashtags, you can gain more exposure on TikTok than on other social media platforms like Twitter, Instagram, or Facebook. Since they may serve as a customer’s first exposure to your company, it’s crucial that you make a good impression.
Get creative and make content that people will actually buy
Audiences on TikTok are captivated by original and creative videos. You can get the correct leads without spending a lot of money on fancy video productions. If you have a good grasp of your target demographic and are willing to put in the time and effort, your content can become viral on TikTok with very little investment.
Following these guidelines can help you create more leads from your TikTok content strategy:
Take into account where the lead is in your sales funnel.
When users find your channel or brand on TikTok, they are more likely to subscribe and return for more. Always keep your intended audience and their position in the sales funnel in mind while writing content for TikTok. Which type of lead are we talking about? One who learns about your business for the first time, or one that you can nurture with soft-selling content?
Modify your content strategy to fit it with TikTok’s parameters.
Always keep in mind the demands and requirements of both your intended audience and the social network itself when you develop a content strategy for any social media platform.
Each social media platform has its own unique algorithm, which presents its own unique set of advantages and disadvantages. The appropriate approach to TikTok, however, can significantly improve your company’s bottom line, therefore it’s important to familiarise yourself with the platform’s inner workings before formulating a content strategy.
collaborate with popular users of the video sharing app TikTok
Numerous artistic leaders have made their mark on the TikTok community. Famous people, whether they rose to fame on the video-sharing app TikTok or on the silver screen, always manage to hold the attention of their fans.
Lead generation strategies that include identifying and connecting with influential people tend to have better results. Finding the right ones for your brand and audience is all that’s left.
The choice is yours between major and minor influencers. The first set will appeal to a more general audience, while the second will focus on a narrower subset of the population.
Brand awareness can be greatly increased with the help of macro influencers. The trade-off for micro-influencers’ smaller audiences is a much more engaged and pertinent group. This has the potential to greatly improve their effectiveness as a lead generator.
Each of the influencers you partner with might have their own unique coupon code. It will provide their audience a reason to think about your products or services, increasing the likelihood that they will become leads. Conversely, the influencer would earn a cut of the proceeds from each sale they helped generate. It’s a terrific way to get to know the influencer while also benefiting both parties.
The Creator Marketplace on TikTok is another option for connecting your brand with an appropriate influencer. You may increase your brand’s visibility on TikTok by using this platform to find and engage with creators on the platform.
Maximize the effectiveness of TikTok commercials
The potential for high-quality leads generated by TikTok’s Ad Manager is highly alluring. Such advertisements allow you to learn more about your consumers, gather data, and send them to a customised landing page.
Finally, it’s over!
Lead generation is a breeze on TikTok. Pay attention, modify your approach to social media, and see better financial returns for your company.